Instagram Cuts Reels Bonus Payouts Raises Monetization Threshold
Instagram slashes Reels payout rates Instagram slashes Reels payout rates Announced in July last year, Instagram’s Reels Play Bonus program rewards creators for making Reels. Payouts start at $600 and go all the way up to $35,000 depending on the number of views. This program is the company’s attempt to get more reputed creators onboard its app as it challenges TikTok, the platform that made short-form videos a thing. Meta, the Facebook parent that also owns Instagram, said it plans to pay out $1 billion to Reels creators through 2022....